Houston, Texas 77024
Herbert (Pete) L. Lyon, PhD
Advisor | Houston
Professor Lyon is an advisor for HSSK. He was formerly Professor of Marketing in the C. T. Bauer College of Business, University of Houston. He also served as the College's first Director of the Executive MBA Program and as Associate Dean for Executive and International Programs. He has taught courses on Marketing/Economic Analysis, Managerial Economics, Marketing Research, Statistics, and Marketing Planning and Strategy. Professor Lyon has also undertaken numerous marketing and economic analysis consulting engagements.
He has authored over 30 academic papers and co-authored seven textbooks and monographs. He received a BBA degree with honors from The University of Memphis after military service in the U.S. Army and U.S. Army Reserves. He was employed by Southern Bell Telephone Company prior to starting graduate study at the University of Illinois at Urbana. Professor Lyon received his PhD from the University of Illinois with area concentrations on marketing, economics and statistics.
- B.B.A. (Cum Laude) - University of Memphis
- M.S. - University of Illinois, Urbana
- Ph.D. - University of Illinois, Urbana
- Professional Affiliations
- American Economic Association
- National Association of Forensic Economics
This is not a CPA firm.